If you are using H.264 compression, you can calculate a ballpark estimate for your target bitrate using the Kush gauge, a helpful formula written by a guy named Kush: The smarter the compression format, the easier this is to achieve. So setting a bitrate is striking a balance between limiting the file size without losing too much quality. The more information, the larger the file. The more information, the higher the quality of the video. This is what determines how much information is stored for every second of video. ![]() ![]() When compressing a video, you will be asked to enter a 'bitrate'. To find out what video codecs are and why they are used, grab a cup of coffee (or other non-alcoholic beverage of choice) and reserve about 45 minutes of your life to watch this comprehensive video: How Codecs Work (Vimeo).
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